Best paper for real estate postcards

Realtors send more postcards than any other category in our catalog. Here is the format that works best, and why.

The default: 6x9, 14PT Gloss Cover, full-bleed photo - 6x9 is the largest size that still qualifies for EDDM postage rates. Bigger card, same price to mail. - 14PT Gloss is thick enough to feel premium, thin enough to be cheap. - Full-bleed photo of the listing on the front, contact info + headshot on the back.

This is what 80% of high-volume realtors order. It works because:

• Big size = noticed in a stack of mail


• Glossy photo = looks like a real magazine listing


• EDDM-rated = $0.20/piece postage vs $0.50 for first-class

Bigger isn't always better Some realtors order 5.5"x8.5" or 8.5"x11" cards. Bigger size hurts in two ways: 1. Postage goes up (no longer EDDM-eligible without specific dimensions) 2. People throw away anything that looks like junk mail. The bigger you go, the more it looks like junk mail.

The sweet spot is "noticeable but not aggressive": 6x9.

Two campaigns per listing The realtors who actually convert from postcards run TWO campaigns per listing: 1. "Just Listed" within 48 hours of going live (mail to 500-1000 nearby homes) 2. "Just Sold" 1-2 weeks after closing (mail to the same list)

The Just Sold card is where listings come from. It signals: this agent moves homes in your neighborhood, fast, at a good price.

Volume math - 5,000 cards, 14PT C2S, 6x9 EDDM full service: about $1,400 - Average commission: $7,500 (on a $300K home at 2.5%) - Break-even: convert 1 listing per 25,000 cards

Most realtors who stay consistent (one mailing every 30 days for a year) get 3-8 listings per 25,000 cards. That's a 10-30x ROI.

Want the template? Browse our realtor templates.