Sticker printing: roll labels vs die-cut singles

If you sell physical product, you need stickers. Pick the wrong format and you waste hours hand-applying labels that should have come on a roll, or end up with rolls when you needed individuals to hand out at events.

Roll labels — for production/manufacturing Stickers come on a long continuous roll, each peelable from a release liner. Used for: - Bottle/jar labels (every CPG brand) - Box seals for shipping - Product certification stickers (organic, fair trade, etc.) - Anything that goes through an applicator machine

Pricing scales aggressively with quantity. 5,000 roll labels are usually only 2x the price of 1,000 because the setup cost is the bottleneck.

Roll label options:

• White/clear BOPP (durable plastic, water-resistant)


• White semi-gloss paper (cheapest, for boxes)


• Foil (silver, gold, holographic accents)


• Specialty (bright silver, kraft brown, textured)

Die-cut singles — for marketing/distribution Each sticker is on its own square or rectangular backing, ready to peel and stick. Used for: - Trade show giveaways - Skateboard/laptop stickers customers apply themselves - Promotional packs sent with online orders - Limited-run designer collaborations

Pricing scales linearly with quantity. 5,000 singles cost almost exactly 5x more than 1,000 because each piece requires individual handling.

Cost comparison (1,000 stickers, 3"x3", full color) - Roll labels (paper, semi-gloss): about $65 - Die-cut singles (vinyl, durable): about $180

Which to pick - You're labeling product going to retail → roll labels - You're handing out to humans → die-cut singles - You're sealing shipping boxes → roll labels (cheap white semi-gloss paper) - You want them to last outdoors → vinyl, either format - You want metallic shine → foil roll labels

Custom die-cut shapes Both formats support custom die shapes (your logo silhouette, your bottle profile, etc.). Setup fees are usually $50-150 one-time.

Order custom roll labels or browse stickers and labels.