Why our wholesale-direct pricing beats Vistaprint by 30-60%

If you have priced 500 business cards on Vistaprint and on NURO Print and seen 50%+ difference, you are not imagining it. Here is the structural reason.

Vistaprint is a retailer that owns presses They print themselves, but they pay for: - TV ads ("up to 50% off your first order") - Direct mail to past customers - Affiliate commissions (15% of every sale, sometimes more) - 24/7 phone support - Brick-and-mortar showrooms in some cities

All of that gets baked into your card price. The retail markup on a stack of 500 business cards is typically 4-6x cost of paper + ink + press time.

NURO Print is a wholesale reseller We don't own presses. We resell to you at trade pricing from 4over, the largest wholesale printer in North America. They print 70%+ of the cards Vistaprint and most small printers actually run. We add a thin markup (40-65% depending on category) and pass the rest to you.

We don't pay for TV ads. We don't pay affiliate commissions. We don't have showrooms. So we don't need to charge you for any of that.

Real number comparison **500 standard business cards, 14PT Gloss Cover, 5 business days:** - Vistaprint retail: $54-89 depending on day/promo - NURO Print: $32-45 depending on tier

**5,000 6x9 postcards, 14PT C2S, full color both sides:**

• Vistaprint retail: $415-510


• NURO Print: $215-280

**1,000 4x6 flyers, 100lb gloss text:**

• Vistaprint retail: $189


• NURO Print: $98

Same paper. Same ink. Same machines. The cards come off the same heat-set offset and digital presses. The quality is identical because the production is identical. The only difference is who is in the middle.

What you give up - No 24/7 phone support — we respond to emails within 4 business hours - No showroom — we ship the sample kit by mail - No constant promo emails — we only email about your orders

If those tradeoffs are worth saving 30-60% on every order, you'll like working with us. See our full pricing tiers or order business cards.